Innovation is an attitude we bring to everything we do. It’s about the big ideas and the small improvements we make every day, to make life easier for our customers.
Our focus on Innovation helps bring the outside in, ensuring Reece is staying on top of what is happening in our industry and what’s coming in the future so we can always be one step ahead of our customers.
We're especially focused on the role we can play to build and enhance our customers' businesses. Through in-house expertise and our venture capital arm, Superseed, we've got a track record of bringing new products and services to market that make life easier for our customers.

Put more hours back in your day with maX
maX was developed to make our customers' lives easier - helping account customers to deal seamlessly with Reece and integrating with their wider ecosystem like job management apps and accounting systems, It saves time and effort so they can focus more on what matters.
“maX has given me back my weekends, I spend less time on paperwork and more time with my kids” - David, Plumber

Job management made simple
FieldPulse is an online job management platform that helps tradespeople manage their business more effectively. Launched as a service offering across ANZ, FieldPulse allows our customers to use digital tools to manage their jobs efficiently, while integrating with other platforms they use, including maX.
“FieldPulse lets me manage my jobs easily and quickly” - Matt, Plumber

Finance for Trades
Laddr offers financial solutions to help tradies run, grow and protect their business. Laddr's products range from cashflow support through to larger vehicle and equipment finance, to buy now, pay later - helping tradies scale their business at every stage of the journey.
“With Laddr’s support, I’ve been able to chase bigger and better jobs”. - Gavin, Plumber & Small Business Owner .

Create your dream space with Imagin3D
Imagin3D gives renovators the ability to create and plan their dream bathroom using real products, surfaces and colours. With all renders available to specific dimensions and in 3D, the platform offers renovators and builders a space to collaborate and align on choices before committing to buying products or booking trades.
“Imagin3D was better than we imagined it could be! It’s so much easier to create a winning bathroom layout with this new tool- it’s a game changer ”
- Three Birds Renovations

Tool Servicing Department
The TSD helps Reece customers keep their press tools in top condition and performing as they should. Customers can drop their tools into their local branch for a service and our qualified team performs a number of tests, a full service clean and re-assembly to ensure the tool continues to work at maximum capacity.

Innovation & Testing Lab
The Reece Product Innovation & Testing Lab (The Lab) is central to developing a better product range that allows our customers to seize new opportunities in a changing world. Our Product Quality Guarantee program means we stand behind everything we sell, so you can always rely on us. Our Guarantee is underpinned by our team of technical experts and customer service representatives.








